LAPIO.AI
LAPIO.AI
Lapio continuously ranks your customers by future revenue likelihood and directs marketing spend toward those most likely to buy again. No more dashboards, reports, or manual decisions needed.
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Use early purchase behavior and behavioral trajectories to rank customers by their probability of generating repeat revenue, not just who bought recently.
Focus budget on customers with the highest future revenue likelihood and use their data to attract more customers like them.
Complex modeling runs continuously in the background, producing ready-to-use customer rankings without dashboards or manual decisions.
With Lapio, you spend premium channels on customers predicted to generate future revenue and reach the rest through cheaper channels.
Then you use your best customers to acquire more like them.
Connect your store once and Lapio trains store-specific models on your transaction data to rank customers by where they are in their lifecycle and where they are likely going next.
Customers in the same lifecycle stage behave differently. Lapio models behavioral trajectories to distinguish high, medium, and low future buying likelihood within each stage.
Acquisition quality depends on the data used to train ad platforms. Lapio uses your highest-ranked customers as lookalike seeds so ad platforms optimize for future value, not cheap clicks.
Customer behavior changes continuously. Models retrain as new data arrives, and customer rankings update automatically as customers move through their journey.
Lapio is built for eCommerce teams that actively invest in paid marketing and lifecycle campaigns and want stronger returns from that spend in terms of ROAS, customer LTV, and repeat revenue.
The product works better the more transaction data you have, which typically means stores with at least $100k in annual revenue. Very early-stage stores with limited purchase history will see less value.
Lapio shifts marketing spend toward customers who are most likely to generate future revenue across retention and acquisition.
Lapio helps you:
- Allocate your marketing spend to high-intent buyers throughout the customer lifecycle, improving ROAS and repeat revenue
- Use your highest-value customers as cleaner seed audiences for acquisition, leading to higher-LTV customers entering your funnel
All of this happens automatically as customer behavior changes, without manual rules or ongoing maintenance.
Just 15 minutes.
Lapio connects to your store and marketing platforms, and the system trains itself on your transaction data. Intent-based segments are then created and synced to your marketing tools.
From that point on, audiences stay fresh automatically. New customers are scored on arrival, and customers move between segments as their behavior changes. No manual maintenance or ongoing work required.
Yes. Lapio replaces static RFM and rule-based segmentation logic with predictive High / Medium / Low intent tiers inside each lifecycle stage.
Instead of maintaining thresholds and rules, segments are updated automatically based on how customers are likely to behave next.
Lapio doesn't modify or interfere with your existing flows.
Lapio creates new High / Medium / Low intent audiences for each lifecycle stage and syncs them to your existing marketing platforms. You choose where and how to use these audiences, either by plugging them into existing flows or by creating new ones.
Your current setup continues to work as before. Lapio simply gives you more precise audiences to target.
Once Lapio is connected to your store and marketing platforms, customers are continuously scored and placed into the correct High / Medium / Low intent segment for their current lifecycle stage. Audiences update automatically as customers progress through lifecycle stages.
Once it's live, you don't touch the segments again. They stay fresh automatically and you can use your time to campaigns and creative, not rule maintenance.